PARTNERSHIP MARKETING DIRECTOR

Raised in Stowe, Vermont, Lars started skiing at 2 years old and ski raced competitively for 11 years.   After college at the University of Vermont he moved to Los Angeles where he spent 15 years in the advertising and media fields.  His marketing career started at BBDO advertising on the Apple Computer account team.

 

From there he went into a successful career in magazine publishing where he was the associate publisher for BIKE magazine and then corporate representative for all magazines at Surfer publications as well as at Petersen Publishing.  Lars has worked on high quality magazine brands such as Tennis, Los Angeles magazine and LIFE.  He also has developed sponsorships for events such as the Gravity Games, started new magazine brands and has extensive experience with Internet start up companies. 

 

He brings a wealth of experience in developing ideas for brands that work as well as a broad marketing perspective.